ACS Mobile: New Information Access Option

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Mar 17

Earlier this week, the American Chemical Society (ACS) posted a video demonstration of their just-announced ACS mobile information delivery service aimed at iPhone and iTouch users .

Among other functionality, the $2.99 app offers dynamic delivery of an indexed list of more than 35,000 research articles and pathways for free access to graphical and text abstracts of those articles. Also present is the capability to share links and snippets to alert friends and colleagues about those articles via email, Facebook and Twitter.

It's the user demographic that ACS sees this app fulfilling that may be most telling. Morgan Stanley in late 2009 presented their findings on the dawning of the Mobile Computing era and Brandin Nordin, an executive quoted in the ACS press release, indicates that the majority of ACS' web users "are between the ages of 20-40, and we find that one-third of those readers now use mobile devices to access the Internet."