The Mobile Delivery of Content

October 30, 2009

Lyrasis Office
3000 Market Street
Suite 200
Philadelphia, PA 19104
(Across from Amtrak's 30th Street Train Station)

  

 The global acceptance of wireless mobile devices for communication and accessing information has grown to the point that the technology is now at the cusp of transforming the information industry. Cell phones, smart phones, netbooks and e-book readers are becoming essential conduits to information. Todays top-end smart phones are as powerful - by the computational calculation speeds of their processors - as were the worlds fastest supercomputer of only two-decades ago . Indeed, according to a recent Pew report, by the year 2020 such devices will have completely morphed into powerful computing devices that are portals to the online world.

This meeting will provide an overview of the current acceptance of mobile devices as an Internet access tool, along with case studies of information providers who are currently offering mobile-ready content. It will look at the challenges that must be met in content preparation and adapting to diverse technology infrastructures, and will discuss some of the new business practices and policies that are emerging as publishers and librarians experiment with providing mobile delivery of content. In closing, we will take a look at how this new delivery channel will evolve over the next five years.

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8:30am - 9:00am: Registration and Continental Breakfast

9:00am - 9:15am: Welcome

Bonnie Lawlor, Executive Director, NFAIS
Moderator: Maureen C. Kelly, Consultant, Content Kinetics

9:15am - 10:00am: Opening Keynote: The Current Landscape for Mobile Delivery of Content

This session will provide an overview of the current landscape for the delivery of content to mobile devices. You will learn more about what type of content is being delivered via this channel, what devices are the most popular, and current user demand.

Brian O'Leary, Founder and Principal, Magellan Media [ Slides]

10:00am - 10:15am: Break and Networking Opportunity

10:15am - 12:15am: Mobile-Accessible Content: The Publisher's Perspective

This session will provide actual case studies on the delivery of content to mobile devices from three different publishing perspectives -- an STM Publisher, a professional/trade Publisher, and an abstracting and indexing service. Each will discuss why they are delivering to mobile devices, the challenges and opportunities afforded by this unique delivery channel, user acceptance, and their plans for the future.

Kent Anderson, Executive Director, International Business & Product Development, New England Journal of Medicine [ Slides]; Tina Moir, Senior Director, Business Development & Marketing, RefWorks [ Slides]; Peter Balis, Director of Digital Content Sales, John Wiley and Sons [ Slides], James Wonder, Director, Emerging Technologies, American Institute of Physics [ Slides].

12:15am - 1:15pm: Lunch (will be provided)

1:15pm - 2:45pm: Delivery Challenges: Standards, Content and Technology

This session will focus on some of the issues that must be considered in order to be successful in delivering content to mobile devices -- the standards for e-publishing to such devices, the challenges of content preparation, and the technological issues inherent in adapting content for diverse technology platforms and infrastructures.

Anne Patterson, Vice President of Editorial, Unbound Medicine; Curt Kohler, Senior Architect, Elsevier Labs, Disruptive Technology Group [ Slides]; Neelan Choksi, co-founder, Lexcycle [ Slides (PDF)]

2:45pm - 3:00pm: Break and Networking Opportunity

3:00pm - 3:30pm: Business Policies and Practices

This session will highlight some of the new business policies and practices that are emerging as content providers and librarians begin to experiment with the delivery if information to mobile devices.

Brian Nash, Business Development Associate, Overdrive [ Slides]

3:30pm - 4:15pm: Mobile Delivery of Content: A look at the Future

This session will take a look at how the mobile delivery of content is expected to grow over the next two-three years, the challenges to growth, and the technological advances that are expected to increase its acceptance among both content providers and users.

Cartwright Reed, Vice President, Development and Solutions, Ingram Content Company [ Slides].

4:15pm - 4:30pm: Wrap up