The Information Industry in CHIna: What you Want and Need to know

When:
June 13, 2008

Location:
Lyrasis Offices
3000 Market Street, Suite 200
Philadelphia, PA 19104-2801

Final Agenda

 China cannot be ignored. It is predicted that by the year 2050 it will have the world's largest Gross Domestic Product (GDP) and could surpass the U.S. as early as 2039. The percentage of Chinese-language articles and patents is already increasing while the percentage of similar English language documents is in decline. And the China online service, Baidu.com, Inc., has 5.2% of the worldwide search engine market - third only to Google and Yahoo! What does this mean for you as an information or information technology provider or even as a librarian or information professional who has to provide access to the world's key information? This seminar will provide an interactive and intimate setting to learn about current trends in the Chinese Information Industry, the opportunities and challenges that it offers, and the requirements for success in that geographic arena. The resources available for intellectual property protection and enforcement will also be presented and discussed with ample time for asking questions throughout the program. Click through to review the topics and questions to be addressed during the course of this program!

8:30am -9:00am: Registration and Continental Breakfast

9:00am - 9:05am: Welcome and Opening Remarks

Bonnie Lawlor, NFAIS Executive Director
Dr. James Chan, President, Asia Marketing and Management

9:05am - 10:30am: Topics [ Dr. Chan's slides] [ Text Hand-Out]

• Challenges in Selling Information Products in China
• Opportunities for Western Companies in the China Market

10:30am - 10:45am: Networking Break

10:45am - 12:00pm: Topic

• A New Approach to China: Selling China vs. Selling to China

12:00pm - 1:00pm: Lunch (will be provided)

1:00pm - 2:45pm: Topics

• Trends in the Chinese Information Market
• Requirements for Success in the China Market
• Fighting Piracy in China: Personal Experiences

2:45pm - 3:00pm: Networking Break

3:00pm - 4:00pm: Protecting Intellectual Property in Asia

Jennifer Young, International Trade Specialist,
Office of Intellectual Property Rights, U.S. Department of Commerce

4:00pm - 4:30pm: Final Q&A Session with Both Speakers