Final Program of the 2009 Annual Conference

 

Sunday, February 22, 2009

9:00am - 5:00pm Registration, Foyer, Grand Ballroom, Concourse Level

9:00am - 12:00pm NFAIS Board Meeting, Arden Board Rooms, Second Floor (Mezzanine Level)

1:00pm - 1:05pm Welcome and Opening Remarks, Grand Ballroom, Concourse Level

Terence Ford, NFAIS President-Elect 2007-2008,
Head, Research Databases, Getty Research Institute

1:05pm - 1:45pm: Keynote: Born Digital: Understanding the First Generation of Digital Natives

John Palfrey, Faculty Co-Director, Berkman Institute for Internet and Society, Professor of Law, Harvard Law School, and Co-author, Born Digital: Understanding the First Generation of Digital Natives

The Born Digital generation has come of age. Are they really different from prior generations? And what will the world look like if shaped in their image? Based upon original research and interviews with Digital Natives are around the world, John Palfrey will offer insights on how living digitally is globally transforming how people relate to information and to one another, and how the now ubiquitous and ever-evolving Internet is fundamentally changing information behaviors as we move from generation to generation.

1:45pm - 2:30pm: The Information Behavior of Researchers of the Future: Survey Results

The British Library and the Joint Information Systems Committee (JISC) commissioned a study to identify how the researchers of the future, currently in school, are likely to access and interact with digital resources in five to ten years time. The results of this study and the long-term implications for publishers, librarians, policy makers and information professionals will be discussed.

Moderated by Andrea Powell, Executive Director, Publishing, CABI

Dr. Ian Rowlands, Managing Director,
Center for Information Behavior and Evaluation of Research,
and Director of Research Centre for Publishing, University College London [ Slides]

Abstract: This presentation is based on a study commissioned by the British Library and JISC to identify how the specialist researchers of the future (those born after 1993) are likely to access and interact with digital resources in five to ten years' time. The purpose of the report was to investigate the impact of digital transition on the information behaviour of the so-called Google Generation and to guide library and information services to anticipate and react to any new or emerging behaviors in the most effective way.

The study is a virtual longitudinal study and is based on a number of extensive reviews of related literature, survey re-analysis, and a deep log analysis of a British Library and a JISC website intended for younger people.

The study shows that much of the impact of ICTs on the young has been overestimated and the ubiquitous presence of technology in their lives has not resulted in improved information retrieval, information seeking or evaluation skills. The study claims that although young people demonstrate an apparent ease and familiarity with computers, they rely heavily on search engines, view rather than read and do not possess the critical and analytical skills to assess the information that they find on the Web.

2:30pm - 3:00pm: Break and Networking Opportunity

Sponsored by the Getty Conservation Institute and the Getty Research Institute

3:00pm - 4:30pm: Digital Natives and Traditional Information Resources

Digital Natives are beginning their professional careers as faculty, scholars, researchers and business managers. Exposed for years to intuitive user interfaces, mobile devices and total connectivity, and well-versed in social networking and collaborative information sharing, they expect to enjoy a comparable information environment as they access the traditional information tools used by prior generations. Come and learn what tools they really are using, if their expectations are being met and, from their perspective, what needs to be changed in order for traditional information services to be truly useful to them.

Moderated by Tina Moir, Senior Director, Business Development and Marketing, RefWorks - COS

Panel Participants:

• Sabrina Manville, Strategic Services, Ithaka, [ Slides]

Title: From Campus to Cubicle: Using Information in the Workplace

• Carrie Newsom, Chemical Sciences Librarian, University of Florida, [ Slides]

Title: Perspectives of a Digital Native Librarian

Abstract: In this session I will talk about how I, as a digital native librarian, find and use information for my professional duties and research projects. I will cover my use of both traditional and new information resources. Additionally, I will evaluate the strengths and weaknesses of each type of resource and offer my vision for an ideal professional information resource.

• Jason J. Hoyt, Ph.D., Founder, Ologeez [ Slides]

Title: Breadth and Depth: The Future of Scholarly Search

In 1968, there were more than 200,000 peer-reviewed articles published. In 2008 that number had grown to over 700,000. Contributing to that wealth of information are vastly expanded supplementary materials; such as the petabytes of data collected each year with micro-array experiments. Despite this increase in vlauable information, researchers are having a more difficult time in three areas: accessing, absorbing, and utilizing that data. What are the barriers to each of these areas and what can be done to overcome them? Collaborative efforts such as Nature Publishing Group's "Open Text Mining Interface" may be just the start that is needed to break down these barriers and usher in a new future of scholarly search.

5:00pm - 6:00pm: NFAIS Assembly Meeting (open to all NFAIS members), Grand Ballroom, Concourse Level

6:30pm - 8:00pm: Welcome Reception, The Exchange, Lobby Level

A great opportunity to relax, meet old friends and new acquaintances, and identify business contacts to be made over the next few days.

Monday, February 23, 2009

8:00am - 5:00pm: Registration, Grand Ballroom Foyer,

7:45am - 8:30am: Continental Breakfast

Sponsored by the Copyright Clearance Center

8:30am - 10:00am: Information Services for the Born Digital Generation

Innovative information providers and librarians have already begun to transform their products and services to meet the needs of both the born digital generation and the more seasoned, but Web-savvy faculty, researchers, and business practitioners who share expectations similar to those of their younger colleagues. Come and learn how these services are being updated for the 21st century user with regard to information access, retrieval, sharing, collaboration, evaluation, etc., and what plans are in place to ensure that they continue to evolve.

Moderated by Patricia Harris, Technical Information Specialist, National Institute of Standards and Technology

Panel Participants:

• Ann Thornton, Director, Reference and Research Services, New York Public Library, [ Slides]

Title: Equipping and Empowering Staff to "Get Out There"

The New York Public Library's digital strategy includes changing staff mindsets about what a "digital library" means. Of course, it involves substantial digital collections. It also means intuitive user-driven online experiences. Most important, by translating librarian roles for the online environment and integrating new types of activities into job responsibilities, the Library is reorienting its staff to view their work as critical to the success of the Library's digital strategy. To this end, the Library is training staff to achieve new technological fluency and has established a policy to encourage blogging and social networking activities. The staff is experimenting with new ways of introducing NYPL content in a variety of online spaces, and the results include deeper user engagement Library's collections and services. As the library's digital strategy continues to move forward, staff are facilitating not only easier access to collections, but also increasingly more creative use of content.

• John Law, Vice President, Discovery Services, Serials Solutions [ Slides]

Title: Accessibility of Scholarly Resources

• Daviess Menefee, Director, Library Relations, Americas, Elsevier; [ Slides]

Title: 2collab -- the Research Collaboration Tool

The recent shift in Internet usage -- from content being simply consumed by users to content that users create, interact with and share -- has challenged traditional publishing values and processes. This has, in turn, brought opportunities to explore and experiment with new technologies, new content and changing needs of our users. Elsevier's social bookmarking and collaboration tool for researchers, 2collab, was launched in November 2007 to address this shift. This session reviews how 2collab was built in close partnership with researchers and how traditional processes had to be adapted to facilitate this. It outlines the current use of social applications among scientists and shows that nearly 50% of researchers anticipate that social tools like 2collab will have at least some impact on all areas of their research in the next five years.

10:00am - 10:30am: Break and Networking Opportunity

Co-Sponsored by CrossRef and by The Institution of Engineering and Technology/INSPEC

10:30am - 12:00 noon: Engaging the Global Digital Native: Transforming Technologies

The emergence of Digital Natives is a global phenomenon. Whether in New York, London, Tokyo, or Beijing, they are connected in how they relate to information, technology and one another. And they are equally tied to their local customs and languages. Publishers as well as those involved in distance learning and international collaborative efforts, must leverage the use of technologies in getting their products and services into the hands of a global information community. Come and learn about a few of the new technologies that will facilitate your outreach to the Global Digital Native.

Moderated by Steve Sieck, President, SKS Advisors, Inc.

Panel Participants:

• Zsolt Silberer, Director, Electronic Strategy, Lippincott Williams & Wilkins [ Slides]

Title: A Medical Publisher's View of the Digital Native

• Daniel Albohn, Manager, New Business Development, Digital Reading Business Division, Sony Electronics, Inc. [ Slides]

Title: Accessibility of Scholarly Resources

• Salim Roukos, CTO, Translation Technologies, IBM [ Slides]

Title: Real-Time Translation Services

12:00 noon - 2:00pm Lunch on Your Own or reserve a spot to attend the Members-Only Event

Co-Sponsored by the Mark Logic Corporation and by Nerac, Inc.

2:00pm - 3:30pm: Digital Natives and Professional Searching: Improving the User Experience

Like it or not, the information seeking skills of the born digital generation have been shaped by a lifetime use of intuitive search engines and the Web. When confronted by the stricter search requirements of traditional scholarly, scientific and business databases, their response has been less than enthusiastic. They have publicly questioned why they should have to spend an afternoon learning how to do a search. The outcry is "it should be intuitive!" And, since the search process will be increasingly less-mediated, they are right. Come and learn about a few of the emerging technologies that will ultimately allow you to improve the overall user search experience for all of your users.

Moderated by Timothy P. Rinda, Director, Database and Electronic Product Marketing, American Psychological Association

Panel Participants:

• Chris Lamb, Senior Vice-President, Thomson Reuters, Calais Initiative [ Slides]

Title: Calais and the Linked Content Economy

Chris Lamb, an SVP with Thomson Reuters Calais Initiative, will provide an overview of the initiative's goals and its strategic value to the company as a whole. He will share insights on current challenges in content management and delivery that Calais can address as well as a perspective on the rapidly evolving linked content economy.

Chris will also offer an introduction to the Calais Web service with a particular focus on Calais 4.0. Found at OpenCalais.com (http://www.OpenCalais.com), the Calais Web service is the fastest, easiest and most accurate way to tag the people, places, companies, facts and events in content to increase its value, accessibility and interoperability.

Calais 4.0 goes beyond metatagging to help developers, companies, and publishers automatically integrate their content Linked Data and open Web assets from Wikipedia, DBpedia, GeoNames, the Internet Movie Database (IMDB), Shopping.com, and many more. Calais 4.0 also makes it easy to share rich semantic metadata about that content with such content consumers as search engines, news aggregators, 'related stories' recommendation services and more.

• Rudy Potenzone, Worldwide Industry Technology Strategist, Pharmaceuticals, Microsoft, [ Slides]

Title: And The Digital Natives Have Phasers: Authors and Their Tools Come of Age

• Kristian J. Hammond, Co-Director, Intelligent Information Laboratory, Department of Computer Science, Northwestern University. [ Slides]

Title: Frictionless Information: Adding Value in the Age of Google

3:30pm - 4:00pm: Break and Networking Opportunity

Sponsored by the Philosopher's Information Center

4:15pm - 5:00pm: Miles Conrad Lecture

Award Recipient: Dame Lynne Brindley, DBE, Chief Executive, The British Library [ Slides]

Title: Challenges for Great Libraries in the Age of the Digital Native

Lynne Brindley has played a key role in digital library developments since the early 1980s and since 2000 as Chief Executive of the British Library. During that time the role of academic and national libraries has changed significantly with ever increasing expectations of researchers requiring libraries to re-focus their priorities.

This presentation will discuss what the emergence of Digital Natives means for great libraries, now and in the future. Amongst areas libraries will need to tackle is an increased focus on e-science and e-research, utilizing Web 2.0 and 3.0 and digital preservation. The digital age offers huge opportunities but the decline of information literacy skills risks robbing a generation of the ability to fully utilize these.

Lynne assesses the changing role of special collections and the continuing relevance of inspiring physical space. Libraries and information services must step up to the plate to provide services which meet the needs of the new generation of researchers and which add value beyond the search engine.

6:00pm - 8:00pm: Gala Reception

The Union League of Philadelphia
Broad and Sansom Streets
Grant Room, First Floor

Sponsored by H.W. Wilson

In the unique surroundings of the Philadelphia Union League, a five star platinum private club and one of the nation's most historic institutions, enjoy a relaxing evening with colleagues and friends.

Tuesday, February 24, 2009

8:00am - 12:00pm: Registration, Foyer, Grand Ballroom, Concourse Level

7:45am - 8:30am: Continental Breakfast

Sponsored by Thomson Reuters (Scientific)

8:30am - 10:00am: The Impact of Global Digital Natives: New Business Practices and Policies

The Digital Natives are creating change by bringing the mindset, behavior and expectations developed in their formative years into the professional workplace. Their perceptions with regard to issues such as the impact of open source in libraries, content ownership and usage, and immediate access to information anytime-anywhere are forcing publishers and librarians to rethink their current business practices and distribution policies. Come and hear what changes and new initiatives are beginning to emerge as Digital Natives around the world enter the professional arena.

Moderated by Sue Polanka, Head of Reference and Instruction, Paul Laurence Dunbar Library, Wright State University

Panel Participants:

• Joseph Lucia, University Librarian and Library Director, Villanova University;

Title: No Secret Code: Open Source, Innovation, and the Future of Libraries [ Slides]

This presentation will review the conceptual under pinnings of open source software as they relate to libraries, look at the current state of open source implementation in libraries, make the case for a new degree of liberating technologicla innovation within libraries themselves and relate this technological imperative to possible library futures.

• Maria S. Bonn, Director, Office of Scholarly Publishing, the University of Michigan Library

Title: On-Demand: Living in the Here and Now

It is overly simplistic to say that digital natives want their information online. They want it online, they want it in paper, they want it where they want it, when they want it, in the format they want it. This presentation explores some of the ways in which the Scholarly Publishing Office of the University of Michigan Library, originally conceived as an electronic publisher has "gone print" in order to meet author and reader needs and desires. This will be illustrated with some discussion of print versions of electronic books, print on demand for serials, the Library's extensive reprint program, and its recent acquisition of an Espresso Book Machine.

• Dave Guttman, Senior Vice President and General Manager, OpenWeb, Gale/Cengage Learning [ Slides]

Title: Paid vs. Free Content
and the Business Models that Support Them

10:00am - 10:30am: Break and Networking Opportunity

Sponsored by the American Psychological Association/PsycInfo

10:30am - 12:30pm: The Impact of Global Digital Natives: The Rise of Social Media and Multilingual Communication

Born Digital -- Born Social! Digital Natives around the world have embraced social media for communication and collaboration and they expect such tools to be available in the professional workplace. This session will highlight the results of recent studies showing that the acceptance and use of social media is on the rise in both academia and industry, and will look at some of the innovative organizations that are creating and monetizing social networks. In addition, the role and importance of multilingual communication and content in a globally networked information community will be discussed.

Moderator: Suzanne Bedell, Senior Vice President and General Manager, Dialog

Panel Participants:

Dr. Nora Barnes, Director of the Center for Marketing Research, University of Massachusetts, Dartmouth, [ Slides]

Title: Social Media Adoption from Higher Ed to the Inc. 500

The University of Massachusetts-Dartmouth Center for Marketing Research conducted two ground-breaking studies in 2007 -- one of the Inc. 500 and the other on US institutions of higher education. Both studies were revisited in 2008 to document the longitudinal changes in familiarity and use of social media including the extent of use of public facing blogs along with other tools.

It is interesting to note that US Colleges and universities are out-blogging the businesses of the Inc 500 in 2007 and still are in 2008. The gap is closing however. Sixty-one percent of colleges and universities are using some form of social media while 59% of the Inc 500 are similarly engaged.

These longitudinal studies provide the first statistically valid results of social media adoption over time. In addition to looking at familiarity and usage of six different social media tools, both studies examineed the importance of using these new technologies for meeting their goals.

The results are surprising. Some are moving cautiously into Web 2.0 technologies, others have jumped in. Some are realizing the potential of these new channels and some have a long way to go.

William T. Kelly, President, BioInformatics, LLC;[ Slides]

Title: Buillding a Professional Social Network: Keys to Success

Much has been written about how social media will impact how knowledge, experiences, and opinions will be communicated across networks of like-minded professionals. Many new business models have emerged in recent years, all seeking to harness the openness of online communication with varying degrees of success in developing sustainable and profitable enterprises. The Life Sciences provide a valuable case study in understanding what motivates busy, highly-educated professionals to seek out, join and contribute to online networks. Scientists were among the earliest users of the Internet to communicate and collaborate and so it should come as no surprise that they are also early adopters of social media. This presentation will draw upon recent survey research on social media usage by scientists as well as the personal experience of managing one of the largest scientific communities on the Web. The themes of Motivations, Positioning, Recruitment, Retention and Loyalty will be explored as the keys to building a vibrant professional network that delivers value to its members while creating multiple opportunities to monetize the collective knowledge and attentive audience that results from building a successful online community.

Jack Harvey, Director, Technology Center 2400, U.S. Patent and Trade Office; [ Slides]

Title: Pilot Concerning Public Submission of Peer Reviewed Prior Art

In the fall of 2005, a group of academic and business professions approached the United States Patent and Trademark Office (USPTO) about a process for improving the quality of patents using an online peer review process to locate prior art. The Peer Reviewed Prior Art Pilot, launched on June 15, 2007, was the result of a cooperative effort between the USPTO and the New York Law School's Institute for Information Law and Policy. The purpose of this pilot was to test whether the public, using Internet-based peer review techniques, could effectively locate prior art that might not otherwise be located by or available to the USPTO during the typical examination process. The process involves posting patent applicant volunteered published applications on a publicly-maintained website to allow any member of the public to comment and submit prior art relevant to the claimed invention.

• Leonor Ciarlone, Senior Analyst, The Gilbane Group;

Title: Aligning Global Content with Business Value

Multilingual communications are the conduit to multinational revenue profiles and global brand recognition. Most companies acknowledge the business value of multilingual content - but many are just beginning to understand the challenges and level of effort required to realize that value in top and bottom line business results. While they recognize the need to address translation and localization at the same time as they plan for authoring, content management (web and document), and multi-channel publishing, they are often stymied, even overwhelmed, by how to achieve this. What's more, in striving to broaden the reach and consistency of global brands, few organizations are successful at addressing underlying barriers that prevent management of a truly global content lifecycle, let alone one that adds value to each process.

This presentation presents new insight into what leading companies are doing today to address pain points and develop best practices for delivering and consistently increasing the value of global content. Topics include metrics for business cases and models for transforming global content practices within any organization.

12:30 pm - 2:30 pm: Awards Lunch and Final Keynote Grand Ballroom, Concourse Level

Born Digital -- Born Mobile: A Look at the Future of Communication and Search

The combined forces of communication technologies and the gradual infiltration of Digital Natives into senior professional academic, corporate and government positions will have a significant impact on information services in the not-too-distant future. Come and learn from Mimi Ito, an international expert on how people use mobile technologies and new digital media in their everyday lives, on what the future holds for information access and retrieval and what it may mean for your organization's strategies for success.

Mimi Ito, Ph.D., Research Scientist, University of California -- Irvine and Visiting Associate Professor, Keio University